What is User Experience Design
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.
Elements of User Experience
User experience design includes elements of interaction design, information architecture, user research, and other disciplines, and is concerned with all facets of the overall experience delivered to users. Following is a short analysis of its constituent parts.
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Persona (an archetypal user for whom the product or service is being designed)
Wireframes (screen blueprints or storyboards)
Prototypes (for interactive or in-the-mind simulation)
Written specifications (describing the behavior or design), e.g. use cases
Site audit (usability study of existing assets)
Flows and navigation maps
User stories or scenarios
Sitemaps and content inventory
High-fidelity visual mockups (precise visual layout and design of the expected product or interface)
General design process
Apart from that there is concept of influencers which drive traffic to you sites these days.
Influencer marketing is a term that refers to a marketing strategy in which an influencer is hired to promote a brand or product. The influencer may be a celebrity, professional blogger, or other expert. The goal of influencer marketing is to increase brand awareness and sales by leveraging the credibility and relationships of the influencer.
Influencer marketing has been growing in popularity among B2B companies as it can be very effective at reaching new customers.
In recent years, the use of influencers in B2B marketing has exploded. And for good reason – it works! According to a study a recent study, businesses that use at least one influencer in their marketing strategy are three times more likely to achieve desired results. So, what are some of the benefits of using influencers in your B2B marketing strategy?
- Increased reach :When you team up with an influencer, you tap into their audience, which can significantly increase your reach.
- Greater credibility: People trust recommendations from other people more than they trust brands. When an influencer recommends your product or service, it carries more weight with potential customers
- Increased ROI: Influencer marketing is one of the most cost-effective ways to reach your target audience.
- Stimulation of conversation: When you use influencers to market your product or service, people are more likely to engage with your message and help spread the word.
- Easier to manage: Influencers are more likely to stay consistent with their messaging and share content that is valuable to your target market.
Content with human touch: Influencers are more likely to stay consistent with their messaging and share content that is valuable to your target market.
UX design is a process which needs to be done with utmost care for which UX Design Experts are required and for others influencers marketing experts are required.